27.1.11

241543903

As mysterious as TV Series Lost's "4 8 15 16 23 42", nobody knows how or who or what come up with this combination of numbers. But 241543903 has gained a following on Facebook and Twitter, could it be the new web phenomenon?A quick image search of 241543903 on Google will show you a whole portfolio of photos of people with their head in the freezer. Here is a youtube explanation of roughly how this project kicked off. The instructions are simple.

1. TAKE A PHOTOGRAPH OF YOUR HEAD INSIDE A FREEZER.
2. UPLOAD THIS PHOTO TO THE INTERNET (LIKE FLICKR).
3. TAG THE FILE WITH: 241543903.
THE IDEA IS THAT IF YOU SEARCH FOR THIS CRYPTIC TAG, ALL THE PHOTOS OF HEADS IN FREEZERS WILL APPEAR.

Pretty clear, pretty easy, pretty flexible.
Where’s your 241543903? Life is not a spectator’s sport, participate, have some fun.

Read more about it on 241543903.com/

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